Issue No. 01 — Cairo · Vol. 2026
Presented by Jomana Tarek
creative folio ✷
Graphic Designer
I enjoy turning ideas into thoughtful visual solutions through branding, illustration, and digital design—creating work that is both functional and visually memorable.
Chapter 01
Hi, I’m Jomana Tarek
A multidisciplinary designer passionate about building thoughtful visual experiences that tell a story.
Whether I’m creating a brand identity, designing a website, illustrating characters, or bringing ideas to life through motion, I’m always looking for the balance between creativity and clarity.
I enjoy exploring different design disciplines because each one teaches me a new way of thinking — the strongest work is built with intention, curiosity, and attention to detail.
Seven case studies. Each project — its own colour world, all under one hand.
Helwan University (applied arts)
Digital Advertising design
2023 — 2028
New Vision International School
International Baccalaurate
2022
Greenland Prevert International School
International Baccalaureate
2014 — 2020
Nov 2022 – Jan 2023
AIWA Group
Contributed to the company's digital content and product communication by creating marketing materials and user-focused resources. Designed instructional tutorials in Figma to improve app usability and produced promotional graphics for the marketing team, while also assisting with data entry and content organization.
Feb 2023 – Mar 2023
Nardi Elettrodomestici
Conducted market research and competitor analysis to support the company's expansion into the Middle Eastern market. Gathered and organized insights to help identify market opportunities and inform strategic business decisions.
Apr 2023 – May 2023
Brand
Designed and contributed to the company's product catalogue, ensuring a cohesive visual identity and clear presentation of products as the brand entered the Egyptian ovens and grills market.
Eleven overlapping fields — one continuous way of thinking about design.
Tools I use, ideas I create
A curated collection of software and tools that power my creative process across branding, design, animation and beyond.
Illustrator · Photoshop · After Effects · Premiere Pro · InDesign · Moho · Figma · Canva
Vector & Brand
Illustrator
Vector design, logos, icons, illustrations and brand assets.
Image & Retouch
Photoshop
Image editing, retouching, compositing and color grading.
Motion Graphics
After Effects
Motion graphics, visual effects and animation.
Video Editing
Premiere Pro
Video editing, color correction and audio refinement.
Editorial Layout
InDesign
Editorial design, layouts, print-ready documents.
2D Animation
Moho
2D character animation and rigging.
UI & Prototyping
Figma
UI design, wireframing and interactive prototypes.
Quick Comms
Canva
Social media design, presentations and quick creative assets.
Each project has its own colour world, layout language, and pace — but every one follows the same arc: problem, concept, process, system, applications.
01 / Brand Identity
Melt packaging
02 / Visual Identity
YAPP system
03 / Web Design
House of Hypatia
Slow down. Soften.
Stay a little longer.
A ritual,
not a product.
The story
Melt translates the feeling of unwinding into warm earthy tones, generous space, and a melted wordmark whose lower edge softly drips — wax in motion, stress gently letting go.
The visual system stays minimal so the product can breathe. Sophisticated, comforting, timeless — with a single playful detail in the type that keeps it human.
Ember Wine
#5A1A17
RGB 90 · 26 · 23
Warm Wax
#F0E0B5
RGB 240 · 224 · 181
Soft Amber
#E8D49A
RGB 232 · 212 · 154
“Light it. Breathe. Stay.”
Come for the coffee.
Stay for the yap.
Logo system — three variations, one voice
An imaginary café where the drink is the excuse and the conversation is the point — a brand built for long talks, life updates, and the “one more thing” that turns into another hour.
The story
YAPP positions itself as a welcoming social space where the conversation is just as important as the drink. The visual identity translates that energy into bold display type, two electric brand colours, and a chat-bubble “A” that hides inside the wordmark — a tiny pun you spot a second time.
Friendly, loud, and a little chaotic in the best way: speech-bubble graphics, hand-drawn captions, expressive contrast, and packaging that looks like it wants to talk back. Designed for a Gen Z audience that treats their café table like a stage.
LOUD.
WARM.
HONEST.
A LITTLE CHAOTIC.
Yap Blue
#2540FF
RGB 37 · 64 · 255
Loud Yellow
#FFCC00
RGB 255 · 204 · 0
Ink Black
#0A0A0A
RGB 10 · 10 · 10
Bold display type
Chunky, friendly, made for shout-out moments.
Chat-bubble logo
The wordmark hides a speech bubble in plain sight.
Two-colour system
High-energy blue and loud yellow, no compromise.
Conversational copy
Voice that feels like a text from a friend.
Sticker-forward identity
Every surface is a place to talk.
Premium-playful balance
Polished print, chaotic personality.
knowledge, designed
A brand and digital experience inspired by one of history’s greatest thinkers — a contemporary library that feels timeless, intellectual, and warm.
Primary wordmark — open book inside the H
01 · Brand Identity
An elegant serif wordmark where the H opens like a book — referencing libraries, manuscripts, and the act of reading itself.
02 · Visual Language
A warm sepia palette, classical columns, watercolour vignettes, and quiet typography evoking museum and manuscript culture.
03 · Print & Applications
From spine labels and member cards to invitations for talks and workshops — every touchpoint feels like part of a curated collection.
04 · Website Experience
A digital library that scrolls like turning the pages of a beautifully bound book — discovery over information architecture.
Chapter IV · Website Experience
To complete the House of Hypatia identity, I extended the visual system into a digital experience — a website that reflects the same elegance, curiosity, and timeless character established through the brand. The motion is inspired by books, archives, and museum exhibitions, not modern tech products.
Page 01 · Landing — “Alexandria”
“Knowledge outlives time. Her ideas lived on.”
— a love letter to learning
Page 02 · Story — “how did the story begin?”
Editorial pacing
Each section reads like a chapter — generous breaths between ideas, like a printed book.
Atmospheric imagery
Watercolour and historical illustrations sit beside calm, modern typography.
Discovery over UI
Navigation feels like browsing a library shelf, not clicking a product.
Page 03 · Spaces, books, workshops
Final ecosystem
From wordmark to website — a single, quiet, intentional world.
A handmade crochet bag label that turns leftover yarn into one-of-one pieces. The brand needed an identity loud enough to live on Instagram and warm enough to feel handmade.
Primary mark — original artwork
01 · Problem
A handmade brand selling colourful crochet bags needed an identity that wouldn’t disappear in an Instagram feed full of beige boutiques.
02 · Strategy
Lean into the chaos. Loud cobalt and orange, a hand-drawn wordmark, and a campaign voice that picks fights with basic.
03 · System
Logo, custom knot symbol, packaging system, and a social campaign built around one line: We don’t do basic.
04 · Outcome
A complete brand world that runs from product to feed to physical retail moments.
The launch campaign runs on big type, bigger colour blocks, and product photography that looks like it belongs in a music video. Every post is a small poster — designed to stop the scroll, not blend in.
The object
Each piece is hand-crocheted from leftover yarn — no two are ever the same.
The brand celebrates that. The packaging, the campaign, the wordmark — everything was designed to make the wearer feel like they’re carrying a tiny art piece.
Cobalt Shout
#1414C8
RGB 20 · 20 · 200
Loud Orange
#FF5A1F
RGB 255 · 90 · 31
Off Cream
#FFF5EC
RGB 255 · 245 · 236
01 · Problem
A premium product range that read like a spec sheet — desire, atmosphere, and pacing were missing.
02 · Concept
Treat the catalogue like a fashion edit. Restraint, generous space, and cinematic image-led pacing.
03 · System
Editorial grid, Instrument Serif headlines, paired with quiet sans for technical specs.
04 · Result
An 8-page catalogue that reads as one continuous spread — embedded in full below.
↳ Full catalogue, scroll inside the frame
Open full PDF ↗Designed in InDesign · Set in Instrument Serif · 2025
A playful ad concept built around a familiar snack — planned first as a storyboard, then illustrated as a cast of characters, and finally animated.
Step 01
Concept
Step 02
Storyboard
Step 03
Character Design
Step 04
Animation
Step 02 — Storyboard (process)
Pencil first, polish later.
Before drawing a single character, every shot was planned — pacing, framing, and beats. This storyboard is the spine of the whole piece.
Step 03 — Character design
Step 04 — Animation
From sheet to screen — characters animated in Moho & After Effects, timed against the original storyboard.
The storyboard wasn’t decoration — it was the blueprint. Every cut, expression, and pose in the final animation traces back to a frame on that wall.
01 · Problem
A century of railway heritage that felt heavy, technical, and intimidating to families with children.
02 · Research
Studied historic Japanese signage, train livery, and family wayfinding patterns across global museums.
03 · Strategy
Translate engineering language into warm, playful pictograms — heritage that winks back.
04 · Outcome
An icon family, color logic, brochure system, and infographics that scale across signage and print.
01 / Palette
02 / Typography
Aa
Instrument Serif · Display
Aa
Instrument Sans · Caption
03 / Voice
“Heritage, but it winks at you.”
Family-friendly. Educational. Confident pictograms paired with warm color logic.
↳ Drag / scroll →
Mission / Manifesto
Editorial polish meets playground colour. I build brands that feel like favourite magazines — something you actually want to keep on the coffee table.
Closing note
Thanks for stopping by! Don’t hesitate to reach out, so we can bring your ideas to life.
Currently available for freelance projects, internships, and creative collaborations.